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Digital transformation: What the NHS can learn from the media

Newspapers have undergone massive change in recent times as they respond to audiences' increased usage of phones, tablets and laptops. The media has had to learn to better understand its readers, and also to change itself to deliver services not just in print but also onto the screen. The NHS is facing similar challenges as it tries to create an improved digital patient experience, as well as find operational efficiencies without damaging quality of service.

Health Foundry in partnership with DigitalHealth.London and Nyna Consulting have curated an exciting line up of speakers with media expertise, who will talk about common challenges facing the two industries, and to debate what learnings are most relevant for the NHS. This event is aimed at digital practitioners and enthusiasts working in health, social care and the third sector.

Juliet Bauer, Director of Digital Experience, NHS England will introduce the event. Juliet formerly worked as Director of Product Development at the Times & Sunday Times, and will explain her new role as well as highlight her thoughts about key media learnings relevant to the NHS.

Understanding Audience: 
Digital Product & Service Design Consultant Nina Lovelace, who has worked for media companies and on health projects, will outline how the media is increasingly co-designing new digital products and services in partnership with end users, helping them to become expert in understanding what people need and want from apps, websites and other services. She will also speak about the needs and expectations of the 'digital first' Millennial generation.

Changing Teams, Processes and Minds: 
Head of Digital Strategy at the BMJ, Esther O'Sullivan, will explain how the BMJ has transformed its structure, processes, product development and approach to getting the work done. She will also outline why the NHS needs to work with start-ups to ensure we can deliver product innovation to keep delivering relevant high value research and clinical products to healthcare professionals.

Q&A & Debate. The speakers will then take questions from the floor.