As part of the Aging 2.0 series of London events, we are pleased to have Christina Nesheva, Operations Director, Hive Innovation Unit at ViiV Healthcare speak about "Practice your design muscles & co-create with your customers". We heard from Aging 2.0 members attending our June Global Startup Search event that co-creating solutions for older people with older people was vital to a successful solution launch. It sounds simple but you would be surprised how many firms miss the basics. We invite you to hear about best practice from outside the "ageing" industry. This event is about what can our industry can learn from other parts of healthcare.
Our event is proudly sponsored by the Stanford University Center on Longevity. They are running a design challenge for students “INNOVATING AGING IN PLACE”. We will explain the design challenge for UK students and encourage them to participate in the global challenge.
6:00-6:30pm - Welcome/Introduction
6:30-7:30pm - Presentations
7:30-8:30pm - Drinks and Networking
Christina Nesheva will speak on the topic of "Practice your design muscles - co-create with your customers". The key purpose will to provide inspiring stories and tools of how to gather insights from the customers / users and design/iterate your product or service.
As the operations director of the ViiV Healthcare innovation unit, Christina is focused on:
- Coaching innovation teams in ViiV and in healthcare technology startups to come up with customer focused solutions and helping them test and develop these ideas
- Participating in investment decisions
- Identifying opportunity areas in which to focus new innovation efforts
Christina has rich experience in both startup and corporate environments, spanning across consulting, HR, marketing and general management. Her career has been marked by her passion to drive innovation and change, and in all her roles she has been focused on creating and scaling up new businesses or on delivering strategic change initiatives. She has extensive experience in new product launches and has developed GSK’s global approach to launching new medicines. Christina is actively engaging across industries to nurture ideas and support startups and scale-ups in developing their businesses and applying the principles of design thinking.
Eric Kihlstrom, Aging 2.0's UK representative, will be introducing the Stanford Design Challenge “INNOVATING AGING IN PLACE”.
Aging2.0 is a global innovation platform on a mission to accelerate innovation to improve the lives of older adults around the world. Aging2.0 connects, educates and supports innovators through community building (including the Alliance and Chapter communities), events, and programming. Over the past 4 years, Aging2.0 has hosted more than 300 events around the world, cultivating a robust ecosystem of entrepreneurs, technologists, designers, investors, senior care providers and seniors themselves.