James Berg is a Content Strategist at McCann Health London, where he’s worked with healthcare brands including GSK, Boehringer Ingelheim, Sudocrem and OCO Optometric Spitalfields to build meaningful social media strategies and campaigns.
James is also a published author, with his book ‘104 Social Media Content Ideas To Increase Sales’ helping hundreds of businesses come up with and action ideas for their social media marketing.
In this workshop, James will provide practical tips and advice for how start-ups and scale-ups can increase social media effectiveness – bringing learnings from a variety of healthcare and non-healthcare brands and companies. From content creation and curation techniques, to posting strategies and free tools. You’ll leave this session with a host of ideas you can immediately apply to your own social media.
Lunch will be provided